With carbon this-and-that, suspension technology, and ever-changing standards, wheels are perhaps one of the most overlooked components on bikes these days. After all, they are what literally keeps your bike moving as the contact point between you and the trail. Throw shitty, flexy rims on the latest carbon frame, and the ride is going to suck, plain-and-simple.
However, that hasn’t stopped Utah based ENVE Composites from improving on what, next to fire, is one of the most fundamental concepts of humankind. Best yet, they’ve kept manufacturing state-side, and crank out 100% of their carbon goodness right here in the great state of Utah. While these are certainly luxury products out-of-reach for the average consumer, we’re stoked to see companies like ENVE pushing boundaries, while staying true to their roots and passion.